Learn How Blogging on Shopify Can Generate More Audience for Your Online Store
While launching an e-Commerce Website or online business, many users might not be aware of the benefits of content marketing using the platform of Shopify. Apart from the products or services, another essential factor that are responsible for driving traffic to your website is the content. This can include blogs, articles, guest posts, press release or any other information in general to boost your business. Many digital marketers and SEO professionals suggest the owners to start blogging on Shopify. But, if you are not familiar with the steps involved for creating the blogs on this platform, it won’t be much fruitful for your business.
This is why most of the entrepreneurs are hiring a web development agency to deal with both website development as well as content management. It not only boosts the traffic to their websites but also generates more conversions from potential customers. So, if you want someone to work on Shopify blogs and link them to your website, its best to invest in website design services.
Advantages of Blogging on Shopify for Your eCommerce Business
Here are some benefits that you can experience for your business after blogging on Shopify:
Brand Awareness
If you are struggling with your business’s image, developing a blog on Shopify can build a strong and positive impression. Therefore, when you create a Shopify blog, you can interact with more users and tell them about your business. If more readers come across your blog on the Shopify store, it can automatically result in huge traffic to your website.
Supports SEO
When you write a blog on such a popular platform, it will comprise of important keywords which is quite relevant to your business. This means you won’t have to worry about indexing on leading search engines after optimizing those blogs with SEO tools. Once, your page ranks on the top pages in search engine results, you can gain an extra edge over your competitors. Also, your website will be viewed by more people and hence, can boost sales.
Builds Trust Factor
Shopify is already a popular platform for online businesses and the majority of buyers know about this. Hence, when you launch any product on this eCommerce store, it will be trusted more by the audience. In addition to this, you can even add a blog to discuss your products/services in details. It can improve the trust between the seller and the buyer. Also, influence buyers to perceive your business as a credible one and share your blogs with other users.
Cost-Effective Promotion
The method of promoting your brand using Shopify blogs is a powerful aspect in digital marketing. So, if you want your content to circulate in various social media channels, its best to blog on Shopify. This is a medium that can promote your business on a larger scale in comparatively less expense.
Create Blogs on Shopify with Our Web Development Professionals
If you are looking for a one-stop solution to provide everything from website designs to Shopify blogs, you can easily contact us. We, at Mark IT Solutionz work with professionals from all domains in digital marketing. Hence, you can hire our experts to develop your website and for blogging on Shopify as well.
Our experts can help in creating awareness for your brand and content sharing on all digital platforms. We can guide you on the key points to be mentioned in your blog so that it can nudge purchases. So, to discuss on your website content, you can call our helpline number to talk to blogging experts. Otherwise, mention all your questions on creating blogs for Shopify and send it to our email address. You can also get in touch with our website design Service via online chat support to know more about creating a Shopify blog.
What are the Steps Involved While Creating Your Shopify Blog?
You must follow a certain sequence of steps before blogging on Shopify to boost the online presence of your business.
First, you have to create a user profile on Shopify and sign in as the admin. Then, locate ‘Online Store’ and navigate to the option of ‘Blog Posts’. Hit the tab of ‘Add blog post’.
Type an eye-catching title for your Shopify blog and create the content using the rich text editor. Even you can also include an image, video or other media relevant to your business. Select the name of the author and provide tags suitable to promote your brand.
Also, choose a template from the list of options and do the necessary changes in the Search engine listing preview. Go to the section of ‘Visibility’ and click on ‘Visible’ before posting your blog on Shopify. Double-check the publishing date of post and select the ‘Save’ button.
