6 Ways to Improve Conversion Rate of your Website
Conversion is a level of achievement for Products & Service-based Websites. If you are new to the world of Marketing then Understand the term conversion as “Converting your website visitor into your client or customer”.
As we mentioned earlier, conversion in business is a level of achievement as there is a fight that you need to win over your competitors, you need to create a website design that is user-friendly and many more factors. When your website finally becomes ready to satisfy your customers’ needs then you get this achievement.
Now if you know the importance of the term “Conversion Rate of Website” it is time to work on your website performance and we have mentioned 6 ways to improve the website conversion for a boost in your online sales. Let’s talk about each one by one.
Mobile First Approach
We are sure that you will agree that most of the internet users are on mobile devices and it is important for you to make sure your website is mobile-friendly. You must have a responsive website design as it helps to improve the conversion rate of the website.
If you use On-Page SEO Plugins like Rank Math then you must have observed that it emphasizes on using short paragraph and the reason behind it is simple as most of the time we write content like Blogs on Desktop and write paragraphs of 4-5 lines but the same paragraph takes a scroll of 7-8 lines in the phone.
Whenever you create a webpage, make sure you double check how it looks in the Mobile view.
Add Social Proof for Credibility
We get a lot of queries like “visitors are coming to the website and website has really good content but people are not purchasing services”. One problem that we find in most of the product or service selling websites is that they ignore the “Trust Factor”.
When you are selling a product or a service you need to gain your customer’s trust. For that, you can share your previous client’s testimonials and customer reviews.
If you are promoting mobile app or software then you can share details like Number of Downloads, App Rating and Reviews, etc.
If you use On-Page SEO Plugins like Rank Math then you must have observed that it emphasizes on using short paragraph and the reason behind it is simple as most of the time we write content like Blogs on Desktop and write paragraphs of 4-5 lines but the same paragraph takes a scroll of 7-8 lines in the phone.
Whenever you create a webpage, make sure you double check how it looks in the Mobile view.
Keep your Navigation as per your User's Mental Model
The card sorting method helps in designing or evaluating the information architecture of a site. Card sorting is used to understand how users think about your content and helps you improve the conversion rate of the website. This is like a research that can help you organize your web page content so that it suits your users’ mental models, rather than your own point of view.
Make sure you don’t confuse your customer with a lot of options, card sorting can help you make a path for your customer to reach the product they are looking for and to easily take them to the check-out page with the help of Call-to-action(CTA) buttons.
Use Whitespace a lot
Earlier we talked about the readability of content, one way to improve it is by using a lot of whitespaces. It makes a website look clean and eye-soothing to read what is written on the website.
To increase the whitespace you can add proper space between your content and keep a margin from the Left and Right side.
Keep Both New as well as Returning Users in Mind
If your website ranking is also a matter of concern for you then you should take care of return website visitors the same way you entertain a new visitor.
Best way to do this is updating your website on a regular basis. Add new blogs or content which is new for your returning visitors.
Also make sure your website doesn’t have elements which can irritate your returning visitors like playing media file like video every time a user returns. You can add a play button on your media files to resolve this.
Use Real Humans or Situations than Generic Ones
Media files help your visitor connects with your content and also defines the quality of your website and the products or services you are selling. Your presentation of product or service will decide whether your visitor will convert into your customer or not.
Always use good quality images and also use real human faces instead of generic ones.
Frequently Asked Questions
You don't need to purchase any tool to check the conversion rate of your website. Google Analytics is more than enough to tell you the performance of your website and you can improve the conversion rate of your website by using Google Analytics.
Absolutely, you need to set different goals on Google Analytics to measure the conversion rate and performance of more than one webpage of your website?
6 Ways to Improve Conversion Rate of your Website
Conversion is a level of achievement for Products & Service-based Websites. If you are new to the world of Marketing then Understand the term conversion as “Converting your website visitor into your client or customer”.
As we mentioned earlier, conversion in business is a level of achievement as there is a fight that you need to win over your competitors, you need to create a website design that is user-friendly and many more factors. When your website finally becomes ready to satisfy your customers’ needs then you get this achievement.
Now if you know the importance of the term “Conversion Rate of Website” it is time to work on your website performance and we have mentioned 6 ways to improve the website conversion for a boost in your online sales. Let’s talk about each one by one.
Mobile First Approach
We are sure that you will agree that most of the internet users are on mobile devices and it is important for you to make sure your website is mobile-friendly. You must have a responsive website design as it helps to improve the conversion rate of the website.
If you use On-Page SEO Plugins like Rank Math then you must have observed that it emphasizes on using short paragraph and the reason behind it is simple as most of the time we write content like Blogs on Desktop and write paragraphs of 4-5 lines but the same paragraph takes a scroll of 7-8 lines in the phone.
Whenever you create a webpage, make sure you double check how it looks in the Mobile view.
Add Social Proof for Credibility
We get a lot of queries like “visitors are coming to the website and website has really good content but people are not purchasing services”. One problem that we find in most of the product or service selling websites is that they ignore the “Trust Factor”.
When you are selling a product or a service you need to gain your customer’s trust. For that, you can share your previous client’s testimonials and customer reviews.
If you are promoting mobile app or software then you can share details like Number of Downloads, App Rating and Reviews, etc.
If you use On-Page SEO Plugins like Rank Math then you must have observed that it emphasizes on using short paragraph and the reason behind it is simple as most of the time we write content like Blogs on Desktop and write paragraphs of 4-5 lines but the same paragraph takes a scroll of 7-8 lines in the phone.
Whenever you create a webpage, make sure you double check how it looks in the Mobile view.
Keep your Navigation as per your User's Mental Model
The card sorting method helps in designing or evaluating the information architecture of a site. Card sorting is used to understand how users think about your content and helps you improve the conversion rate of the website. This is like a research that can help you organize your web page content so that it suits your users’ mental models, rather than your own point of view.
Make sure you don’t confuse your customer with a lot of options, card sorting can help you make a path for your customer to reach the product they are looking for and to easily take them to the check-out page with the help of Call-to-action(CTA) buttons.
Use Whitespace a lot
Earlier we talked about the readability of content, one way to improve it is by using a lot of whitespaces. It makes a website look clean and eye-soothing to read what is written on the website.
To increase the whitespace you can add proper space between your content and keep a margin from the Left and Right side.
Keep Both New as well as Returning Users in Mind
If your website ranking is also a matter of concern for you then you should take care of return website visitors the same way you entertain a new visitor.
Best way to do this is updating your website on a regular basis. Add new blogs or content which is new for your returning visitors.
Also make sure your website doesn’t have elements which can irritate your returning visitors like playing media file like video every time a user returns. You can add a play button on your media files to resolve this.
Use Real Humans or Situations than Generic Ones
Media files help your visitor connects with your content and also defines the quality of your website and the products or services you are selling. Your presentation of product or service will decide whether your visitor will convert into your customer or not.
Always use good quality images and also use real human faces instead of generic ones.
Frequently Asked Questions
You don't need to purchase any tool to check the conversion rate of your website. Google Analytics is more than enough to tell you the performance of your website and you can improve the conversion rate of your website by using Google Analytics.
Absolutely, you need to set different goals on Google Analytics to measure the conversion rate and performance of more than one webpage of your website?